Other Federal Efforts

Other federal agencies are developing new approaches to green design and environmental protection. In 1992, the Federal Trade Commission issued guidelines to help reduce consumer confusion and prevent the false or misleading use of environmental terms such as "recyclable," degradable," and "environmentally friendly" in the advertising and labeling of products in the marketplace. . . . The guidelines are also

• Machinability •Adhesion

• Moisture barrier

«Stillness

•Clarity

•Puncture resistance

Ink adhesion

•Graphics quality

• Interlamlnar adhesion

•Barrier to oxygen, moisture, and light

•Metal adhesion

•Stillness • Moisture barrier

•Seal Integrity

• Hot seal strength

• Easy opening •Tamper evidence

Figure 6 The cross section of a snack chip bag illustrates the complexity of modern packaging. The bag is approximately 0.002 in. thick and consists of nine different layers, each with a specific function. While such complexity can inhibit recycling efforts, it also can reduce the overall weight of the bag and keep food fresher, thus providing waste prevention benefits. (Source: Council on Plastics and Packaging in the Environment.)

Figure 7 BMW roadster constructed of plastic body parts that can be dismantled and recycled.

• Machinability •Adhesion

• Moisture barrier

«Stillness

•Clarity

•Puncture resistance

Ink adhesion

•Graphics quality

• Interlamlnar adhesion

•Barrier to oxygen, moisture, and light

•Metal adhesion

Figure 6 The cross section of a snack chip bag illustrates the complexity of modern packaging. The bag is approximately 0.002 in. thick and consists of nine different layers, each with a specific function. While such complexity can inhibit recycling efforts, it also can reduce the overall weight of the bag and keep food fresher, thus providing waste prevention benefits. (Source: Council on Plastics and Packaging in the Environment.)

intended to reduce manufacturers' uncertainty about which claims might lead to FTC law-enforcement actions, thereby encouraging marketers to produce and promote products that are less harmful to the environment. . . . The guides do not rigidly define environmental terms. Instead, through specific guidance and a series of examples of both acceptable and deceptive claims, the guides set out the different meanings that might be conveyed by the use or omission of particular language describing environmental features. The types of claims addressed by the guides include recyclable, degradable, compostable, recycled content, source reduction, refillable, and ozone safe [11],

The guides are not themselves legally enforceable. However, the laws they are intended to support are.

Table 1 provides a brief summary of some of the key programs under way at the federal level.

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