Delivering The Message And Eliciting Engagement

The next step in the process of engaging the public, the delivery of the message, is perhaps the most challenging to the scientific community. This endeavor relies on such activities as market testing and targeting; media networking; exhibitry; filmmaking; legal, policy, and economic consulting; and organizational and collaborative programming that generally lie outside the expertise and experience of scientists most familiar with the problem. At an early stage in the biodiversity conservation effort, this challenge was recognized. Strategies were developed for convening, collaboration, and communication among professional groups, NGOs, media, and others. Subsequently, many NGOs (including those staffed with biodiversity experts) have been active. A comprehensive examination of these mechanisms and strategies for delivering the message lie beyond the scope of this chapter. Here, I focus on some practical issues that involve a few key elements in the process: the media, venues for public science education, and public participation, sometimes also referred to as ''citizen science.''

310 / Michael J. Novacek

Film Making

Film Making

If you have ever wanted the secrets to making your own film, here it is: Indy Film Insider Tips And Basics To Film Making. Have you ever wanted to make your own film? Is there a story you want to tell? You might even think that this is impossible. Studios make films, not the little guy. This is probably what you tell yourself. Do you watch films with more than a casual eye? You probably want to know how they were able to get perfect lighting in your favorite scene, or how to write a professional screenplay.

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