Delivering The Message And Eliciting Engagement

The next step in the process of engaging the public, the delivery of the message, is perhaps the most challenging to the scientific community. This endeavor relies on such activities as market testing and targeting; media networking; exhibitry; filmmaking; legal, policy, and economic consulting; and organizational and collaborative programming that generally lie outside the expertise and experience of scientists most familiar with the problem. At an early stage in the biodiversity conservation effort, this challenge was recognized. Strategies were developed for convening, collaboration, and communication among professional groups, NGOs, media, and others. Subsequently, many NGOs (including those staffed with biodiversity experts) have been active. A comprehensive examination of these mechanisms and strategies for delivering the message lie beyond the scope of this chapter. Here, I focus on some practical issues that involve a few key elements in the process: the media, venues for public science education, and public participation, sometimes also referred to as ''citizen science.''

310 / Michael J. Novacek

0 0

Post a comment