In 1995, the ASE successfully blocked the attempts of the new Congress to eliminate federal efforts at energy efficiency. Faithful to its original public education role, the ASE began a new television and radio public service campaign to increase public awareness of the importance of energy efficiency in saving the Earth, jobs, and money. In 1996, the expansion of the alliance beyond American borders became a reality as the organization opened offices in Kaliningrad, Russia, followed by offices in Ukraine and Hungary (1997).
In the late 1990s, the ASE's public outreach campaign achieved an important series of successes, including three animated television spots that garnered $2.2 million in broadcast time in 49 states; four radio spots airing in 45 states; the Power$mart consumer booklet; an animated, interactive consumer website; and a new educator website with free energy lesson plans. The campaign earned the ASE a National Energy Resources Organization award for public education.
The ASE's 1999 report Leading by Example: Improving Energy Productivity in Federal Government Facilities was instrumental in persuading President Bill Clinton to issue an executive order calling for the federal government to reduce its energy use 35 percent by 2010, compared to 1985 levels. The order also pledged the government to cut its greenhouse gas emissions to 30 percent below 1990 levels by 2010. Greenhouse gas emissions and global warming have become the focus of several of the ASE's initiatives, including the organization of the First Climate Summit in Washington, D.C., in 2006.
SEE ALSO: Bush (George H.W.) Administration; Energy Efficiency; Energy, Renewable; Sustainability; United States.
BIBLioGRAPHY. Alliance to Save Energy, www.ase.org (cited October 2007); Michael A. Toman and Brent Sohngen, Climate Change (Ashgate Publishing, 2004).
LuCA PRONO University of Nottingham
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