Climate change mitigation is related to costs. This chapter develops an outline of a win-win-oriented climate policy. As an introduction to the problem, the debate on abatement of costs is reviewed first. The discount rate partly influences how much money is spent on climate change mitigation. Therefore, this chapter discusses the question: 'What discount rate should be applied for problems that are likely to peak in the medium to long-term futureThe third section examines whether climate protection can yield benefits both for the environment and economy, thereby providing win-win opportunities. The last section discusses market-based measures as a means to increase the take up of win-win opportunities and to attract profit-minded investors for climate change mitigation.
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Do we really want the one thing that gives us its resources unconditionally to suffer even more than it is suffering now? Nature, is a part of our being from the earliest human days. We respect Nature and it gives us its bounty, but in the recent past greedy money hungry corporations have made us all so destructive, so wasteful.