Energy efficiency and clean energy may provide an opportunity to participate and create a new market. Patrick Mazza from Climate Solutions, an advocacy group, suggests that 'Clean energy generation and end-use efficiency represent a USD 3.5 trillion market over the coming 20 years, even with no new public priority'.26 There will be plenty of business opportunities in resource efficiency and productivity in the energy, water, agriculture, transportation and forest product industries. Examples of these opportunities include fuel cells, enzyme-based water treatment systems, precision farming technologies and bio-based fuels and speciality chemicals. It is estimated that the combined value of the resource productivity and efficiency market of these industries exceeds USD 60 billion and is growing rapidly.
As this market develops, it will increasingly attract the attention of, and investment by, major corporations world-wide. The industry leaders will seek to secure a strong position in EE technologies and products and business opportunities that will allow them to defend and enhance their competitive advantage.
With the growth of the efficiency and productivity market, there will be an increasing demand from both large and small fast growing companies for financial services related to this niche sector. To help financial investors, large corporations, and young innovative companies capitalize on these business and investment opportunities, the government should focus its strategy and opportunity analysis on the fundamental drivers that fuel this market expansion. These drivers include:
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