The results of the above section have to be documented and reported to various interest groups. In general all employees have to be informed about the outcome of the energy awareness program. However, the upper/top management should be briefed at first and separately by the planning committee to discuss sensitive information and to decide on the specific content and information policy. After the management has cleared the results of the program and the lessons learned, relevant information can be passed on to specific employee groups. The effort of all participants has to be honored by thanking and returning feedback, mentioning the positive results as well as aspects of improvement. In reporting on program results, be prepared to provide or discuss the following:
• Data, visuals, other information, and quotes in various formats and for various audiences.
• Why the program was or was not successful and, more importantly, what will be done in the future as a result.
• How the program fits into a broader context, such as meeting company or governmental energy goals.
• Implications of upcoming changes that could affect future energy use.
Again, reporting can be done in different forms, but should be tailored to the audience for which it is intended. For example, communications with staff members may emphasize the results, pride, and celebration, as well as the need for ongoing actions. The plant's public affairs office may wish to send press releases to national or local news media. Consultants or scientific societies such as universities or research institutes may be interested in new or corroborative findings and implications for future collaborations and studies. Regardless of the report' s recipient, the results and lessons learned in form of reports should be treated for marketing purposes to initiate further planned or thought after visions and agendas as well as concrete programs and interventions. Tailoring the reporting to target audiences will help to ensure a well-received message and a greater probability of a sustained effort regarding energy over time.
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