Methods Measures and Goals

In general, the methods and measures have to be chosen in compliance with the theoretical approach to awareness/behavior change programs (see Section 3.2) and the preliminary plan with its goal (see Section 3.3.1.1) to guarantee their effectiveness. Methods already used at the beginning of the planning phase (see Section 3.3.1.1) are documented on an interview-based energy analysis conducted with the goal of obtaining information about the current status of energy use, saving potential and possible measures. Document analysis and interviews are valuable techniques for obtaining a broad objective overview, which is then brought into a classification structure; the energy matrix. The energy matrix shows the energy level of a particular organization and can be used as process control in the form of a baseline or benchmark. This matrix is presented within the management energy audit, another method already carried out, for information purposes as well as to be discussed and enhanced. Relevant members of the upper and top management have to be involved in the project and its subject with the goal of gaining further input as well as achieving as much support as possible. Upper management's support and commitment is crucial for the success of the program.

The assessment of the energy use and possible energy saving opportunities will be broadened within the phase of implementation. All employee levels will be included into the pursuit to reduce energy consumption because everyone can and should actively contribute to create an awareness culture and sustainable organization. Information events, participative workshops, and discussions will be carried out with the goal first, to inform and create awareness about and commitment to the subject and second, to gain as much relevant information and ideas as possible. Further, goal-setting combined with feedback will be applied through systematic goal. setting talks as well as technical and interpersonal feedback mechanisms. Additionally, behavioral training on machines and for the accomplishment of processes will be available if necessary. Award programs will lead to recognition and honors as well as create some level of competition and finalize the implementation methods.

This broad mixture of methods and measures combines the strengths and decreases the weaknesses of each individual intervention to become theoretically as well as from a practical point of view a 'state-of-the-art' energy awareness program. It is therefore possible to reach a great variety of individual people, creating awareness as well as providing the necessary information and motivation necessary to change behavior and engage in energy conservation. Nevertheless, the implementation plan and the methods remain somewhat flexible so that additional measures can be applied if need be.

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