Language

Good communication tells the audience what they need to know about the current situation and what they should do differently in the future. Some energy data must be provided, so the audience can understand their role and course of action, where they fit and what they can do. For that reason, pertinent information must be delivered in a language that is appropriate to their position, background and usual tasks. This helps to support their engagement with energy efficiency. The message must be clear, in a concise style, as in a one-on-one conversation. Simple, understandable language is better for general staff than technical jargon. But technical slang may fit in just fine for engineers, operators, maintainers, designers and draftsmen. For managers, it must follow the same tone that strategy and the business plan uses.

The main goal with language is to break the ice and build a link, almost a partnership with your audience. Once this is done, a great step is accomplished and the following work becomes much easier.

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