Languageterminology and communication

Communication is deemed effective if there is a response to the message conveyed, ttis is often unsuccessful when the language used is unfamiliar to the targeted audience. Challenges of language and terminology were specifically highlighted by ten of the responding country teams, ttis is a substantial hurdle in forecast outreach - it may also marginalize particular communities and areas of a country. Mukhala (2000) reported that there is a need to research the effectiveness of other channels of communicating meteorological information, ttese include farm demonstrations, farm discussions, farmers' days, meetings and other farmers. Whatever media or channels are used, the time-tested adage 'know your audience' is the best starting point. It also has been reported that Governments and meteorological bodies have not yet developed effective methods of communicating probabilistic forecasts through conventional channels such as extension services (Blench, 1999).

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