Brainstorming Session


Tap Directly Into Your Creative Mind... And Easily Access YOUR Million-Dollar Ideas Ideas are the lifeblood of success... and the best ideas originate with brainstorming. Brainstorming can help you successfully fix any problem, build any business, generate any plan, or develop any story. But the problem is that most people have no clue how to effectively brainstorm - either by themselves or with groups. You can waste a lot of time coming up with old, boring ideas that won't work... and the whole time you actually believe that you are brainstorming.

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Brainstorming Sessions

The first step in the idea generation phase is a brainstorming session with the partners in the plant. Often we combine this brainstorming session with the Milestone 1 meeting described in Section 4.3.6) This procedure guarantees that the plant staff is involved at an early phase of the project. Operators on the plants know their plant very well and normally have many ideas for energy saving. It is important to involve them and accept these ideas if possible. Our experience shows that ideas generated by the operators have a better chance of being implemented in a sustainable manner than ideas imported from outside. A typical agenda for a brainstorming is shown below 2) Brainstorming Brainstorming in groups Open brainstorming Plant managers, engineers and operators will participate in the meeting. Our consultants act as moderators. After an introduction we go through the process and reflect some findings of the analysis phase. Then we form groups, in which the first saving ideas are...

The Pivotal Role Of Language

Language is central to our historical understanding of the cultural, social, and ecological developments of the past 50,000 years. The capacity for speech, progressively enhanced only relatively recently, produced a huge change in the behavior of our species. With language, it took only a few seconds to communicate a big game hunter's message Turn sharp right at the fourth tree and drive the male antelope, moa, or mastodon toward the reddish boulder, where I'll hide to spear it. Without language, that message could not be communicated at all. Without language, two protohumans would be incapable of brainstorming together about how to devise better tools, or about what a cave painting might mean. Without the enhanced representational repertory of language, people would have difficulty thinking for themselves how to devise a better tool. The Great Leap Forward in the cultural evolution of human species took place as soon as the mutations for altered tongue and larynx (and pharynx)...

Realization and Results

Example 1 is a production plant for polymer intermediates on a German Bayer site. We began with a detailed analysis of the actual energy consumption. Then we moderated brainstorming sessions with the plant staff and unit operation and equipment experts from Bayer Technology Services. In these sessions the team elaborated an extensive list of saving ideas. The saving potential of likely profitable and feasible measures identified during the Climate Check was 12 of the total energy costs. The proposed measures were divided between those without investment (so -called quick wins) and those where an investment is necessary. The following measures, which were implemented in the short term, resulted in significant savings shortly after implementation

Overcoming the Costs of Non Cooperation From Rights to Needs to Interests

One might speculate as to why negotiations move from rights-based to needs-based criteria for allocation. The first reason may have something to do with the psychology of negotiations. Some workers point out that negotiation ideally moves through three stages the adversarial stage, where each side defines its positions, or rights the reflexive stage, where the needs of each side are addressed and finally, the inte-grative stage, where negotiators brainstorm together to address each side's underlying interests. The negotiations here seem to follow this pattern from rights to needs, and occasionally, to interests. While the negotiators may initially identify the rights of the people in their own country as paramount, eventually one seems to empathize to some degree, noticing that even one's enemy requires the same amount of water for the same use with the same methods as oneself.

Barriers To Waste Reduction

When a person does not fully understand the nature of a proposed option and its impact, a common attitude is that it just won't work. Attitudinal changes are more likely to occur when people are presented with stimuli that encourage self-persuasion. Techniques of persuasion used by others may force the confused individual into a defensive posture. When this happens, creative options may be dropped before they can be evaluated. One way to avoid this is to use idea-generating sessions (brainstorming), encouraging participants to propose a large number of options without regard to cost, technology, or barriers. The more impractical ideas will be dropped anyway, but previously undiscovered problem-solving solutions may emerge.

Deliberative energy policymaking for transitions

To ensure that stakeholders are motivated to participate, efforts should be made to integrate deliberative processes into formal decision-making procedures. While 'brainstorming' exercises and experimental uses of deliberation have their value, the long-run viability of deliberative approaches requires that stakeholders feel assured that their input will be taken seriously and will make an impact in real political processes.

Methods of Generating Options

The process whereby waste minimization options are generated should occur in an environment that encourages openness and independent thinking by members of the assessment team. While individual team members will suggest many potential options on their own, the process can be enhanced by using some common group decision techniques. These techniques allow an assessment team to identify options that individual members might not have come up with on their own. Brainstorming sessions with team members are an effective means of developing options. It is likely that all or most of the options being presented have some merit and some drawbacks. During a brainstorming session, it is best not to dwell on details but to simply list as many options as possible.

Alternative Fuels

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Powertrain technologies and the types of fuels discussed, which are partly realized today, give a picture of utmost confusion. At times the picture is one of brain storming we are in search of the optimum solutions. There will be many different possible combinations, driven by local (country) conditions. Figure 13 gives an overview of the different fuels. SynFuel is a fuel that is produced based on natural gas. SunFuel, as the name indicates, is a fuel based on biomass converted into gas, forming the basis for other fuels. Not all fuels indicated in Figure 13 make sense everywhere. Again, this depends very much on local conditions. It certainly makes sense to convert natural gas into a diesel-like fuel of very high quality (gas-to-liquid process (GTL)), if this gas would otherwise be flared off. There is no doubt, for decades to come, that fossil fuels will be the primary


IPCC (2007b) Climate Change Impacts, Adaptation and Vulnerability, Working Group II Contribution to the Intergovernmental Panel on Climate Change Fourth Assessment Report IPCC, Cambridge University Press New York IPO (2001) Van ordenen naar ontwikkelen Interprovinciaal overleg Den Haag Innovatienetwerk Groene Ruimte en Agrocluster, International Centre for Integral Studies & Min-isterie van LNV (2002) Samenleving in transitie, een vernieuwend gezichtspunt Innovatienetwerk Groene Ruimte en Agrocluster, International Centre for Integral Studies & Min-isterie van LNV Den Haag Jacobs, J. (1961) The Death and Life of Great American Cities Random House New York Jacobs, D. and Roggema, R. (2005) Swarm Planning Term Invented During Searching Conversation Brainstorm June 2005, Groningen Johnson, S. (2001) Emergence Scribner New York

Theory Of The Earth

This offended many scientists, but Hutton was not just randomly brainstorming or trying to stir up controversy. He based his conclusions on years of careful observation, from which his theory logically germinated. After formulating a hypothesis, Hutton tried to predict what would be observed if the hypothesis were true. Then he roamed the land in search of evidence.